Let’s begin with a conversation about your goals, current challenges / needs, and timeframe.
Your brand is the front door to your house. Is there a line winding around your digital block waiting to come in? We’ll drive that line by differentiating your brand from competitors and giving your target prospects a compelling reason to believe. A clear brand promise – that you can deliver – is the foundation on which sales, marketing, and client engagement strategies are based. And when your sales team is focused on closing–rather than chasing – business, you’ll be glad you built your brand on solid ground.
Does your brand stand out in a crowd of competitors? Have you given buyers a reason to prefer your products and services over others? Have you answered the question, “Why You?” Establishing brand clarity, differentiation, and preference is critical in creating demand for your offering. This is our sweet spot.
Lead generation is critical to your sales team’s success and your ability to scale. Far from a “one size fits all” approach, successful lead gen programs are tailored to reach your buyers using multiple channels and strategies. The right combinations of inside sales, digital, event, conference, social, and public relations strategies can put you in front of your target audiences with an ROI that will make you smile.
Ensuring that your prospects and clients experience an informative, streamlined buying journey is essential to achieving your sales goals. From the moment a visitor lands on your website, a prospect answers your call, a client reaches out to your Help Desk, or a trade show attendee walks into your booth, you have an opportunity to craft a positive, memorable experience that will differentiate you. Customer engagement is a key component of every successful sales and retention strategy. Understanding the customer experience you’re providing today is the first step.
Fractional CMO services give you the experienced leadership and strategic expertise you need to accelerate your growth – at an affordable cost. From branding to go-to-market strategies, competitive analyses and brand/product repositioning to lead gen development, your fractional CMO can develop as well as execute the roadmap.
BUSINESS IS OUR LIFESTYLE
We focus on the critical growth outcomes companies need to dominate their product/service category, and to accelerate sales through effective, sustainable brand and marketing strategies that drive leads and opportunities to sales teams.
We tailor and prioritize our services and deliverables to meet your specific needs and timeframes. We don’t produce “credenza documents;” we develop real-world strategies and programs that accelerate growth.
We serve private equity-owned and public companies in healthcare, high-tech, and HIT consulting sectors at all stages of growth including startups. We’re happy to share work from our Corporate Identity/Brand, Marketing, and Customer Engagement portfolios.
TESTIMONIALS
Results-driven… Impactful… Brand builders… Problem Solvers… Impeccable process… Quick studies… Easy to work with… Strategic tacticians… Big picture clarity with detailed execution… Culture champions… Bias toward Execution… Made a difference… Did what they said they would.
It was a beautiful Spring day in Philadelphia. I was outdoors at an antiques flea market spread out around Eastern State Penitentiary – once the most expensive prison in the world. Built in the 19th century, Eastern was home to notorious criminals including Al Capone and Willie Sutton. As I was lingering over some wooden…
What do Amazon, McDonalds, and Toyota have in common? Each is recognized by Interbrand as one of the Top 10 leading global brands (2020) based on the financial performance of their branded products, the role of the brand in the purchase decision process, and the strength of the brand against competitors. Leading brands typically create…
It’s no secret that employee engagement is critical to a company’s productivity, revenue growth, performance, and ability to retain employees. As early as 2016, Deloitte found that employee engagement is directly linked to business outcomes (“Engaging the Workforce,” Engage Path/Deloitte). Organizations with highly engaged employees enjoyed 3-year revenue growth rates 2.3 times greater than average…