Perinatal Decision Support Company
OVERVIEW
Client Councils / Advisory Boards are strategic imperatives for companies at all stages of growth. They create powerful channels for communication that help you:
- Develop and strengthen relationships with your most important, strategic clients.
- Understand the trends and challenges your clients are struggling to address (i.e., walk a mile in their shoes).
- Get insightful feedback on your business strategy, product roadmap, acquisition/partnership strategy, and adjacent market expansion.
- Test drive Sales and Marketing Campaigns to ensure you’re on point and message.
- Get insight into what competitors are telling your customers as well as how your customers view your competitors.
- Prioritize and contextualize client pain points.
- Beta test new offerings.
- Increase client retention as well as sales revenue.
Not only will your clients appreciate being brought into your “inner circle” to help guide your growth and product strategies, but they will also value the opportunity to network with and learn from their Council peers. What’s missing for healthcare execs –even pre-COVID–is the opportunity to have meaningful interaction with peers in other organizations.
The more transparent you are with Council members, the more they will trust you and want to help you. The more Council members see you taking their input seriously and acting on their suggestions, the more they will contribute. Some will even become enthusiastic brand ambassadors and references for your Sales team. We’ve helped small companies, mid-stage growth companies, and established companies develop Client Councils and Advisory Boards in “multiple flavors” that fit their needs.
SUCCESS STORIES
A growing perinatal decision support company wanted to formalize an Advisory Board of Obstetrics and Maternal Health leaders to guide and validate its product direction and clinical efficacy. Working with a small but highly respected group of Obstetrical leaders, the company asked members to identify other luminaries who would further strengthen the Board. The Advisory Board then guided the development of a Physician’s Council, comprised of Chief Medical Officers of hospitals and health systems using the Company’s products.
The Physician’s Council was so successful that a Nursing Council was formed following the same charter as the Physician Council. Not only did the Councils provide key insights and guidance to product and account teams, but they were also excellent sales references and instrumental in shaping the agenda for the Company’s annual client meeting.