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NEED MARKETING FOR THE FUTURE?

We focus on the three catalysts of growth: Corporate Identity / Branding, Marketing, and Customer Engagement. We build strategies and assets that differentiate you, and expand your market presence.

Your brand is the front door to your house: are your target prospects knocking? Buyers need a reason to believe in your brand; without one, they’re likely to buy on cost rather than value — from your competitors. Our brand clarity and differentiation work helps make sure they knock on the right door.

Marketing is the front-end of every successful sales strategy. Like any engine, Sales needs to be fueled by steady, high-quality leads generated through multiple sources and strategies. If your Sales team is prospecting and chasing instead of qualifying and closing, we can get them back in the right groove.

Are you easy to do business with? Understanding your prospect’s buying journey is the first step in positioning your web, digital, and people assets to support and accelerate that journey. Once signed, your onboarding and account management support will determine whether a client stays or leaves. We optimize touchpoints, formalize account planning, and create engagement programs that drive add-on sales and client satisfaction.

CONTACT US

Who We Are

We are experienced, impactful, and work with a sense of urgency. We build and refine brand and marketing foundations that accelerate revenue growth for private-equity owned and public companies at all stages of maturity from startups to early stage, mid-stage, and renewal / acquisition stage. We tailor the right solutions to address the critical growth needs of your business.

  • Corporate Identity/Branding
  • Marketing/Lead Gen/Promotions
  • Thought Leadership/Awareness Programs
  • Sales Enablement
  • Inside Sales

Sandra L. Taylor, Ph.D., Principal

Sandra is an exceptional leader experienced in positioning software and professional services companies for accelerated growth. She excels at refining and solidifying corporate identities that resonate in the marketplace, and in developing marketing strategies that open new sales channels and revenue opportunities. Her expertise spans healthcare, insurance and high-tech verticals in private-equity owned (Arsenal Capital, Galen Partners) and public companies ranging from $30M-$400M.

Sandra has a successful record of building effective sales and marketing platforms that raise company profiles across industries as well as analyst and broker communities. She is accomplished in building as well as restructuring marketing and account management operations to deliver optimal results with greater efficiencies, and is masterful in creating customer engagement programs that deliver product / service insights and development priorities, solid endorsements, and incremental sales.

An experienced mentor and coach of high-performance, multidisciplinary teams, Sandra excels at driving diverse groups to consensus. She is a creative problem-solver with outstanding intellectual and analytical capabilities – and an infectious sense of humor.

WHY CHOOSE US?

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Proven/Track Record

We are experienced in private-equity owned companies (e.g., Galen Partners, Arsenal Capital Partners) and public companies at all stages of growth. We’ve built the marketing infrastructure to support sales teams from 5-50 sellers. We create programs and assets that put real leads in real hands. What this means to you: we’re quick studies in understanding your product, market, and buyer, which gets us to the right go-forward strategy with clarity and efficiency.

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Sales Impact

We create tangible value with strategies, assets, and programs you can actually deploy. What this means to you: you’re not paying for a fancy credenza document; you’re paying for an actual Marketing Roadmap specific to helping you achieve your sales and growth objectives.

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Mastery of the Detail

We get the big picture but we also understand the details behind it. What this means to you: Every strategy has a nuts-and-bolts execution plan grounded in the tactical, real world you live in.

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No Drama

We get along well with others. What this means to you: We’re experienced in working with people at all levels and with a diversity of skill sets. We reduce anxiety. We’re open, accessible, and eager to teach young team members.

OUR MISSION

We are driven to exercise our talents and abilities to demonstrably impact people, culture, and outcomes in companies across multiple verticals. We are particularly drawn to serve the healthcare market. By helping companies  accelerate sales of products and services that make healthcare more efficient, both operationally and financially, we’re doing our small part to ensure that communities across our country have greater access to better healthcare.

OUR PROJECTS

We’ve served private equity-owned and public companies in healthcare, high-tech, and HIT consulting sectors at all stages of growth from startup to early stage, mid-stage, and renewal/acquisition stage. We’re happy to share work from our Corporate Identity/Branding, Marketing, and Customer Engagement portfolios.

Our work for startups, mid-stage, private equity, and public companies includes market and competitive analyses for healthcare consulting and professional services, decision support systems, and financial technology platforms. We’ve also helped companies build Account Management, Inside Sales, Promotional Events, and Public Relations strategies, infrastructure, and capabilities.

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