It was a beautiful Spring day in Philadelphia. I was outdoors at an antiques flea market spread out around Eastern State Penitentiary – once the most expensive prison in the world. Built in the 19th century, Eastern was home to notorious criminals including Al Capone and Willie Sutton. As I was lingering over some wooden…
What Can We Learn from Leading Brands?
What do Amazon, McDonalds, and Toyota have in common? Each is recognized by Interbrand as one of the Top 10 leading global brands (2020) based on the financial performance of their branded products, the role of the brand in the purchase decision process, and the strength of the brand against competitors. Leading brands typically create…
Why Employee Engagement is as Important as Customer Engagement
It’s no secret that employee engagement is critical to a company’s productivity, revenue growth, performance, and ability to retain employees. As early as 2016, Deloitte found that employee engagement is directly linked to business outcomes (“Engaging the Workforce,” Engage Path/Deloitte). Organizations with highly engaged employees enjoyed 3-year revenue growth rates 2.3 times greater than average…