Policy Administration System Company
OVERVIEW
Client Councils / Advisory Boards are strategic imperatives for companies at all stages of growth. They create powerful channels for communication that help you:
- Develop and strengthen relationships with your most important, strategic clients.
- Understand the trends and challenges your clients are struggling to address (walk a mile in their shoes).
- Get insightful feedback on your business strategy, product roadmap, acquisition/partnership strategy, and adjacent market expansion.
- Test drive Sales and Marketing Campaigns to ensure you’re on message.
- Get insight into what competitors are telling your customers as well as how your customers view your competitors.
- Prioritize and contextualize client pain points.
- Beta test new offerings.
- Increase client retention as well as sales revenue.
Not only will your clients appreciate being brought into your “inner circle” to help guide your growth and product strategies, but they will also value the opportunity to network with and learn from their Council peers. What’s missing for healthcare execs –even pre-COVID–is the opportunity to have meaningful interaction with peers in other organizations.
The more transparent you are with Council members, the more they will trust you and want to help you. The more Council members see you taking their input seriously and acting on their suggestions, the more they will contribute. Some will even become enthusiastic brand ambassadors and references for your Sales team. We’ve helped small companies, mid-stage growth companies, and established companies develop Client Councils and Advisory Boards in “multiple flavors” that fit their needs.
SUCCESS STORIES
A mid-size policy administration company selling to life and annuity insurers wanted to advance its informal Advisory Board of long-term customers into an annual Executive Forum which brought together leaders from across the client base to discuss industry trends and challenges as well as to provide insight and feedback on the Company’s products and services.
With input from the Advisory Board members, the day-and-a-half program featured Keynote / Capstone addresses, client-led panel discussions, Company updates on new products and services and input from attendees on the Product Roadmap, networking roundtable lunches, and executive 1 on 1s. The inaugural program was so successful, that the attendees’ spread the news to their peers and colleagues and the Forum doubled in size in its second year.