Brands that dominate a business category are valuable. If you’re not dominating a category, you need to take your product or service and create a new market category. Why? Because brands that are not clearly and consistently differentiated from competitors struggle, and eventually disappear.
Our work establishes brand clarity, differentiation, and preference for your brand in your market.
- What’s the meaning behind your brand? Is it clear, intuitive, or do you have to explain it?
- Do you sound like everyone else in your market, or do you stand out from the crowd?
- Have you given your target buyers a reason to prefer your brand and offering over competitors?
A competitive analysis will determine if you’re clearly differentiated. We’ll create additional differentiation where needed. We’ll also ensure your brand is presented consistently across multiple digital platforms because brand consistency can increase your revenue by up to 23% (Forbes). If needed, we can also develop proof points and case study content for sales collateral and your website.